Pirates Online Keeping Us Busy With Multiple Competitions

Lately, Pirates Online has been keeping us busy with Competition/Contest(s).

As of June 27, they hosted the Smash the Most Skeletons Competition. Two months ago, a contest to Sink the Most Navy Ships for an all-new Legendary Sailing Item. A Potion Commotion Challenge on Feberaury 1.

Three competitions this year and the New Year Challenge on January 7.

Question: Is Pirates Online trying to keep us happy by bringing many competitions to get our heads off of updates and contents? 

Note: Do not include the Feats of Strength Competition and the New Year Challenge as too many contests.